![](https://www.maxamy.co/wp-content/uploads/2023/07/blog-cover-1-1024x512.png)
In the fast-paced world of marketing, where deadlines loom large and campaigns constantly evolve (more…)
In the fast-paced world of marketing, where deadlines loom large and campaigns constantly evolve (more…)
In today’s world, the modern consumer uses the convenience of a software service nearly every day. (more…)
In this digitalized world where more than half of the global population is found online, (more…)
Most CMOs understand the importance of an experimental mindset – from comparisons of email subject lines, ad campaigns, and CTAs to landing page designs and color palettes.
At Maxamy, we agree! At the pace consumer behavior is evolving today, a test-and-learn mindset is essential for marketers. So, don’t be shy! Controlled marketing experiments remove biases and help you better understand your audience with proven data so you know what works and what doesn’t for future campaigns.
Hard work goes into each and every marketing campaign, so a marketer’s top goal is getting the highest possible ROI. But how can they know a campaign will be effective? While there is no way to know for sure, there is a way to estimate if campaign strategies will be effective. This is where marketing experiments come into play.
A marketing experiment is a form of research that identifies new strategies for future campaigns or validates existing activities that appeal to potential customers. Marketing experiments let you test, analyze, refine and apply the results to improve success rates and determine if certain elements are worth the effort.
Here are some quick tips for setting up your own marketing experiments — especially for B2B companies to find proven lead generation data in the scaling phase.
Take away your finds and use them to inform your marketing efforts going forward. If you need help setting up your marketing experiments, reach out today and speak to a strategist about how Maxamy can help.
© 2024 Maxamy, LLC. All rights reserved.